Starter
For 2–5 person crews that need the basics running without babysitting.
$397/mo
- Website hosting & care
- Google Business Profile management
- Missed-call text-back
- Review request automation
- Monthly report: calls, leads, reviews
Marketing for roofing contractors
Stop paying for roofing leads you never answer.
We catch every call, follow up every estimate, and show you your cost per signed job. Month to month. You own everything.
Free. Report in 48 hours. Prices are on the site.
Missed calls todayExample
- Leak over the kitchen after last night's rain8:12 AM
- Insurance claim question12:37 PM
Missed - Hail damage inquiry4:52 PM
Missed - Roof replacement quote6:18 PM
Voicemail - Storm damage, needs a tarp tonight7:05 PM
Missed
Average roofer callback: hours. Homeowners call the next roofer in minutes. Illustrative call log — not a real customer.
$228
average cost per roofing lead on Google search — the highest of any home-service trade.Source: LocaliQ search benchmarks
91%
of roofers rely on referrals to win work, so paid leads rarely get a real system behind them.Source: JobNimbus, 2025
5min
the window to answer before a homeowner moves on and calls the next roofer.Source: lead-response research (MIT / InsideSales)
The lead leak
Your marketing isn't the problem. The leak is.
Most roofers we talk to don't need more leads first. They need to stop losing the ones they already paid for. Here's where they go.
- 01
Missed call
You're on a roof, in the truck, or it's 7 PM. The call rings out. Most homeowners don't leave a voicemail — they call the next roofer on Google.
- 02
No callback
Someone sees the missed call hours later. By then the homeowner has two inspections booked, and you aren't one of them.
- 03
No follow-up
You hand over a five-figure estimate and wait. No text on day 2, no call on day 5. The roofer who followed up gets the signature.
- 04
No tracking
Nobody can say which ad, keyword or page produced the jobs that signed — so budget goes wherever the agency says it's working.
What we fix
Six fixes. All built for roofers.
Run one or all six. Each is measured the same way: calls, booked inspections, signed jobs.
How the services fit togetherHow it works
Three steps. The first one is free.
We fix the leak before we sell you more leads. Pouring ad spend into a phone nobody answers is how roofers get burned by agencies.
- 01
Free Lead-Leak Audit
We test-call your business during the day and after hours, check where you show in Google Maps, review your website on a phone, and compare your reviews to the top 3 roofers near you.
- 02
Plug the leaks
Missed-call text-back, instant replies to web forms, a 5-touch estimate follow-up and call tracking on every number. Live in about 2–3 weeks.
- 03
Grow
Now a new lead is worth paying for. We add Google Ads, Local Services Ads, SEO and reviews, and report cost per signed job every month.
What makes us different
Most roofers have been burned by an agency. Here's why.
The usual setup rewards the agency for keeping you locked in and confused. We changed the five things roofers complain about most.
| Typical agency | Roofrs | |
|---|---|---|
| Contract | 6–12 month lock-in | 3-month minimum, then month to month |
| Reporting | Rankings, impressions, clicks | Calls, booked inspections, signed jobs, cost per job |
| Ownership | Agency owns the site and ad accounts | You own the website, Google Business Profile, ad accounts and data |
| Focus | Same plan for dentists, plumbers and roofers | Roofers only — storm, insurance, retail re-roof |
| Pricing | “Let's hop on a call” | Prices are on the website |
Pricing
Three plans. Prices on the page.
Ad spend is paid directly by you to Google and Meta. 3-month minimum, then month to month. You own everything either way.
Most roofers start here
Growth
For crews ready to buy leads and want proof of what each one is worth.
$1,297/mo
- Everything in Starter, plus:
- Local SEO for 1 city
- Google Ads + Local Services Ads management
- Call tracking & recording
- Cost-per-signed-job report
- Estimate follow-up automation (5 touches)
Premium
For multi-crew operations working several cities or storm markets.
from$2,497/mo
- Everything in Growth, plus:
- SEO for 2–4 cities
- Facebook & Instagram ads
- CRM integration (JobNimbus, AccuLynx, Roofr)
- After-hours answering
- Quarterly strategy call
Missed-call calculator
What are missed calls costing you?
Four numbers you already know. Move the sliders and see what slips through every month.
You may be losing about
$0
per month in signed work
Estimate only — assumes half of missed calls are real roofing leads. Change every assumption in the full calculator.
Our work
Demo builds, not borrowed logos.
We're new to roofing and we won't fake a client list. Here's what we build: three demo roofing sites and a sample audit report. Real case studies go up as they happen.
RIDGELINE
Hail damage? Free inspection in 24 hrs
RIDGELINE
Hail damage? Free inspection in 24 hrs
OAK & SLATE
New roof. One price. No surprises.
FLATLINE
Commercial & metal roofing
FAQ
Questions roofers ask
Straight answers. If yours isn't here, ask it on the audit call.
No. There's a 3-month minimum because ads and follow-up need a few weeks of data before they can be tuned. After that it's month to month, and you can cancel with 30 days' notice.
You do. The domain, website files, Google Business Profile, Google Ads and Meta ad accounts, and your call and lead data are set up in your name. If you leave, you keep all of it, and we hand over every login the same week.
No. Ad spend is paid by you directly to Google and Meta, on your own card. Our fee covers the management. For most roofers we recommend at least $1,500 a month in ad spend so there are enough calls to learn from.
Lead-response fixes work the first week — a missed-call text-back starts saving calls the day it goes live. Google Ads and Local Services Ads usually produce calls within 2–4 weeks. SEO and Maps rankings are slower: plan on 3–6 months for real movement in a competitive city.
No, and be careful with anyone who does — Google decides rankings, not agencies. We commit to the work and report the numbers that pay your crews: calls from Google, booked inspections, signed jobs and cost per signed job.
We're a remote team, available 8am–6pm Central, Monday to Friday, by phone, text, email and video. We don't have an office in your city and we won't pretend to.
Yes. Storm and insurance work needs fast response after hail or wind, and campaigns that can be turned up and down within a day. We also work with retail re-roof and repair-focused roofers — the setup is different, and we build it for whichever you are.
Access to your Google Business Profile, website and any ad accounts (or permission to create new ones in your name), the services and cities you want more of, and a 30-minute kickoff call. We do the rest and send you a weekly update.
Free Lead-Leak Audit
Find out how many jobs are slipping through.
Get my free Lead-Leak Audit
Takes 2 minutes. Report in 48 hours. No obligation.